Sales Insights at Shorty’s Liquor

It was 2001 when Dave and his cousin Marty wrote the first words of the Shorty’s story, setting up a tiny 50 square metre store attached to the back of the Australian Hotel in the Rocks. It was four years after this that Shorty’s (as you’ve come to know and love) properly launched, taking over an Ultimo warehouse location and turning an eye to beverage supply for under-serviced corporate customers.

The rest, as they say, is history. Shorty’s is now the key player in corporate beverage solutions, supplying to almost every major corporate business in Sydney’s CBD. As well as corporate beverage supply, they work closely with their valued clients to help manage their event needs, including organising tastings, wine dinners and cellaring advice.

Shorty’s invested in Microsoft NAV 2016, which has been critical to streamlining internal processes, but has not delivered the business insights Shorty’s need to grow and thrive. Customers that were declining or rising were hard to find, as were products and product categories. The owners certainly knew how things were going at a macro level, but now they had more customers than ever before and many of these were outside Sydney, some were even overseas. With ambitions to accelerate growth, the executive knew they had to get insights at their fingertips. The days of manually reporting in excel needed to be over.