Key Outcomes
Automating monotonous month end processes.
Improving customer intimacy.
Highlighting areas at most risk after forecast recalculation.
Who are Campari
Gruppo Campari, founded in 1860, is a leading player in the global branded beverage industry with a portfolio counting more than 50 premium and super premium brands spreading across Global, Regional and Local priorities. The Group is today the 6th largest player worldwide in the premium spirits industry, and our products are marketed and distributed in more than 190 countries in the world.
Campari's Challenge
Once a month, every month, the accounts team manually compile a number sales reports in excel for executives, regional managers and brand managers. This provides visibility for actual and forecasted sales for Australia, New Zealand, Japan and the Asian region.
When Campari was much smaller, it provided a useful lens into the core performance of the business. However, given Campari’s growth in recent years and the plans to accelerate growth, the current solution has reached its limit.
Data Addiction's Solution
Data Addiction used Microsoft Dynamics 365 Power Apps to provide Campari executives, the sales team and analysts with the information and toolsets they need to drive a sales excellence by: automating monotonous month end processes, improving customer intimacy, delivering insights on products that are growing or declining over time and highlighting areas at most risk in the forecast.
The Tech
